Eugen Azcoaga – Portfolio

Hi, I’m Eugen,
a Value-driven
Product Designer.

Here to help you discover what your customers need and turn insights into validated and polished designs that get your business metrics moving in the right direction.

Eugen Azcoaga's profile image

Selected work — 2021–

Transforming digital and physical healthcare at

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Invidem — 2020–2021

Making a time-consuming and ambiguous task feel effective and clear

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SAS – Scandinavian Airlines — 2019

Applying UX research to find focus and alignment for an app used by millions

Work samples upon request

Atlas Antibodies — 2019

Redesigning an e-commerce site to support an ever expanding catalogue of over 60 000 products

Work samples upon request

Teamspective — 2019

Creating a visual identity for a newly launched SaaS company

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I’m a Finnish-Spanish born designer, working and living in the beautiful and vivid city of Stockholm, soon back in Helsinki. I’ve been working with user experience and product design since 2012.

Whenever I embark on a product journey, I have a dual mission. First, to discover, validate, design and ship solutions that create the expected value, both for the users and the business. Second, to constantly refine clearer actionable goals, find smarter ways to learn about what does and doesn't create value, and build closer collaboration between functions, teams, and individuals.

Experience — Stockholm — 2021–

Product Designer

Designing a mobile telehealth application used by millions of patients and thousands of healthcare professionals in several markets across the globe. My daily work covers the entire design process, from gathering and analysing insights to designing and prototyping pixel-perfect experiences and delivering them in collaboration with cross-functional teams. The product is also white-labelled, which requires UI solutions that can be themed for multiple brands.

Valtech — Stockholm — 2018–2021

UX Designer

Worked as a consultant in the UX and product design disciplines for clients of different sizes in various industries. My role varied depending on each client's needs.

Invidem — Stockholm — 2020–2021

Senior UX Designer

A novel digital solution to collect and handle KYC information from businesses to banks. My primary responsibilities included detailed interaction and UI design, user testing and research, and building and maintaining a design system.

SAS – Scandinavian Airlines — Stockholm — 2020

Senior UX Researcher

Future Customer Service initiative. Provided actionable insights for improving, harmonizing and optimizing SAS customer service across all touchpoints.

SAS – Scandinavian Airlines — Stockholm — 2019

Senior UX Researcher

SAS App redesign. Provided actionable insights to set a strategy for SAS App and redesigned its information architecture.

Atlas Antibodies — Stockholm — 2019

UX Lead

Atlas Antibodies e-commerce site redesign pre-study and implementation. Led the process to set a strategy and create a concept for the redesign of the Atlas Antibodies e-commerce site. Responsible for detailed interaction design, user testing, co-design process, and overall experience during implementation and relaunch.

Teamspective — Helsinki/Remote — 2018–2019

Designer & Advisor

Helped with gathering and analyzing insights and prototyping prior to the first launch of Teamspective, a light-weight feedback and pulse solution for organizations who want to boost their productivity and wellbeing. Created the visual identity of the company and the product.

Match2One — Stockholm — 2018

Head of User Experience

Responsible for the overall experience of the company’s SaaS product, a programmatic advertising platform for SMBs. Focus on optimizing self-service UI flows and convert registered users to paying customers.

Dream Broker — Helsinki — 2014–2018

Product Manager

Responsible for product strategy, prototyping, and cross-functional ways of working in a product team developing Nian – a novel B2C mobile video messenger for iOS and Android. UI prototyping to test feasibility, viability and desirability of experimental mobile interfaces. Created and validated numerous alternative app concepts.

Dream Broker — Helsinki — 2013-2014

Product Management Specialist

Scoped, conceptualized, and designed Dream Broker Studio for mobile – a B2B mobile video application for three platforms, iOS, Windows Phone, and Android – leading the process from strategy to commercial launch.

Dream Broker — Helsinki — 2012

Digital Media Specialist

Worked in a cross-functional product team on various tasks to build the experience for Dream Broker Studio – a B2B online video SaaS platform – from beta to post-launch optimization.

Public Speaking & Workshops

STHLM Xperience Conference — 2022

“Paths toward a unified patient experience”

Course Certifications


Lean UX & Product Discovery for Agile Teams


Conducting Usability Testing


Aalto University — 2016

M.Sc. in Audio Technology

Aalto University — 2012

Strategy and Experience Design

Helsinki Conservatory of Music — 2010

Vocational Degree in Music

STHLM Xperience Conference — 2022

Workshop: “Accessible UI theming in Figma”